Through the generous support of sponsors, winners of the 2024 Geelong Business Excellence Awards program will be awarded the following prizes:
Prize: bay 93.9 and K rock 95.5 will showcase winning businesses in the Celebrate the Best 2024 radio advertising campaign; each securing a 15 second (approx.) segment in a dedicated 30 second on-air feature, voiced by a business representative or nominated station voice. A nominated station MSE (ad expert) will be made available to each business on recording day to help craft effective messaging for category winners.
Terms & Conditions:
- This prize is not transferrable or redeemable for cash;
- Cannot be used to pay for current booked advertising;
- For the winners voice to star in this campaign, the winner must be available for commercial recording at Level 1, 83 Moorabool St Geelong proposed recordings 21st, 22nd, 24th and 25th October 2024 (dates are subject to availability and may be subject to change). If a suitable business representative is unavailable (or unable to be contacted through this period) Geelong Broadcasters will select an alternative voiceover on your behalf.
- To craft effective campaign messaging, the winner’s business representative must be available on one of the proposed recording dates. If a suitable business representative is unavailable (or unable to be contacted through this period) Geelong Broadcasters will use the nominated business contact, business name and approved details provided to bay93.9/K rock 95.5 by Geelong Business Excellence Awards staff.
- The campaign will air in 2024, with each category winner receiving a minimum of 20 on air impacts.
Key Benefits:
- 42% of local people listen to K rock and bay 93.9 each week*.
Your Celebrate the Best – GBEA category winner audio will play a minimum of 20 times, based on our latest survey results for airplay on bay 93.9, this will reach a minimum of 18,514 people in Geelong the Bellarine and Surf Coast aged 35-64 (if aired on bay 93.9). This is 14% of all potential people in this region, and on average they will hear your message 3.2 times*.
Source: Xtra Insights Geelong - Survey One 2022
Exclusive additional on-air benefits (I.e. announcer mentions and unsold inventory) may also be made available as an option for category winners who wish to leverage the opportunity to communicate this accolade further to the Greater Geelong Region.
2024 Category Winners
The Times News Group will dedicate an article on your business in the Geelong Times, Surf Coast Times, Armstrong Creek Times and The Bellarine Times.
Terms and Conditions:
- This prize is not transferrable or redeemable for cash;
- The media release will feature between October 2024 and March 2025.
- The article will require a photo to be taken or provided.
Key Benefits:
- Your business will appear in over 45,000 printed editions and go out to over 30,000 digital subscribers.
- The article will appear on social media published via the newspapers allocated social media pages.
2024 Business of the Year:
Awarded $10,000 worth of digital billboard advertising with Gawk Outdoor.
Terms and Conditions:
- The prize is not transferable for cash and cannot be applied against any existing arrangement with Gawk.
- The prize must be used by the Business of the Year winner, or they can donate it to a charity of their choice.
- It can be used on any digital billboards by Gawk Media at the relevant rate, which could be from $600 to $1,200 per week depending on the board(s) chosen.
- The value is EX GST value.
- Gawk will provide (if needed) graphic artwork for the prize winner to display on the boards free of charge (up to 2 pieces).
- The prize must be used within 12 months of it being awarded and is subject to availability.
2024 Business Leader of the Year:
Awarded $5,000 worth of radio advertising to a selected local charity of their choice
Terms and Conditions:
- The prize is not transferable for cash and cannot be applied against any existing arrangements with bay 93.9/K-Rock
- The selected charity must be based in Geelong & the Bellarine, Surf Coast, Queenscliff, Golden Plains area and be within 40 kms from the Geelong city centre.
- The prize must be used within 12 months of it being awarded and is subject to availability.