Entering your Business in the Deakin University Geelong Business Excellence Awards is a 2 part process, The Written Entry and The Site Visit.
The written entry is your opportunity to respond to the criteria and to convey - what you do, how you do it and the resulting benefit/s for your business
If your entry receives the required 375 points, you may have the opportunity to present to the judges at a site visit and add additional information and examples to enhance your written entry as well as show them around your business (if applicable).
If you are selected for a site visit, this means you are a finalist in one or more categories!
2500 words maximum – including the Business Summary (
Businesses that exceed the word limit will be ineligible to win and award. The number of words per criteria 1 - 5 are just a guide. Business entrants may allocate more words to a particular criteria than another but please be aware that all criteria carry the same weight when judges score your entry.
The Written Entry
Business Summary (up to 250 words)
Provide a general overview of your business
Assume judges do not know your business. Explain your vision for the business and your employees.
What is your point of difference versus your competition
Please note: The judging panel will not look at your website in marking your entry
Business Achievements (400-450 words)
Business achievements over the last 3 years
Sustainability and environmental initiatives and accomplishments
Innovative practices you have introduced
NOTE: Do NOT state actual results in $’s, use percentage (%) terms
Changes to your costs and expenses
How do you measure against industry competition
*Innovation – examples of new growth, products or services
*An innovation is the implementation of a new or significantly improved product (goods or service), or process, a new marketing method, or a new organisational method in business practices, workplace organisation or external relations
Clever & creative sustainable and environmental practices
Describe any efforts to:
Make your power or lighting more efficient and/or use clean energy;
Manage or conserve water more efficiently;
Reduce, reuse and/or recycle your waste;
Produce or supply goods or services which achieve positive environmental outcomes e.g. reduce carbon emissions, are energy efficient, reduce waste, reduce waste use);
Track the benefits of your environmental activities (e.g. costs savings, carbon emissions reductions, reductions in water use, improved staff/customer satisfaction, increased awareness among staff/customers/suppliers);
Engage with staff and/or the community on sustainability and environmental practices through committees/meetings (e.g. education programs about the local impacts of climate change, encouraging the community to adopt sustainable practices);
Engagement and influence with your suppliers, contractors and partners to reduce waste, conserve water and save energy;
Describe the processes, including training, for your business to achieve the environmental and/or sustainability outcomes you’ve achieved.
Marketing (400-450 words)
Describe your approach to:
Marketing (including digital marketing)
How you engage your target market
Target markets for your products and services
Make sure you show that you have a coordinated approach (informal/formal)
If you can show success – campaigns
What media advertising do you do
Plan, do, check, act
Customer Service (400-450 words)
Describe your approach to:
How your business addresses inclusiveness and accessibility
How your business addresses corporate social responsibility
What is your customer service philosophy?
How do you/your staff do it, examples?
How do you manage quantitative measurements?
Show examples of improvement
Guest surveys and feedback
Cultivate service standards
External & internal operational audits
Handling of customer complaints
Cultivate customer loyalty
How do you seek feedback and if so what do you do with it?
How do you measure performance?
How do you deal with unhappy clients? Provide an example of a time you turned an unhappy client into a happy one.
How do you acknowledge positive feedback?
Accessibility and inclusiveness information
Physical accessibility within your place of business
Social Inclusion policies
Accessible information available to your customer
Describe the corporate social responsibility practices you engage in to support your community
Who do your support?
Which specific groups are you aligned with?
Social inclusion within your workplace
Corporate citizenship – support of local community, traineeships, apprenticeships, local suppliers purchases
People and Culture (400-450 words)
Outline your business strategies
Describe your practices to support a healthy workplace culture
Describe your culture – elaborate how that is embodied into your organisation
Describe your management structure
Recruitment processes / Strategy
Staff training and development, individual development. Give details – amount of training in house, external, mandated, regulatory
Monitoring performance and performance reviews
Staff incentives, benefits and rewards, work functions, engagement with staff
Health and wellbeing
Duty of care to employees, customers and neighbours
Real life examples more beneficial (Can be extended on at site visit if required)
Describe the policies you have in place to support a healthy workplace. What policies are in place to support a healthy culture and leadership? How staff are made aware of them?
Health Promoting Workplace
Describe how you communicate and model your commitment to health and wellbeing for employees
How is management involved with health and wellbeing? How do they communicate with staff?
Explain how your workplace provides activities to support health and wellbeing in one or more of the following areas; physical activity, alcohol, smoking, healthy eating, skin cancer, injury prevention, sexual health, oral health?
Are resources committed to health and wellbeing programs (e.g. staffing, programs, budgets)?
Describe how you assess the benefits to your employees and workplace
Has your workplace assessed the health and wellbeing needs of its workers?
Has your workplace evaluated or measured any past or present health and wellbeing programs?
Finance (400-450 words)
Outline your financial management
Outline your risk strategies and practices
Firstly, we do NOT want to see any confidential data!
Do NOT state actual results in $’s, use percentage (%) terms
What are your financial management procedures
Do you meet with your accountant/financial controller regularly?
Do you set KPI’s for your business? Are they measured continuously?
Do you use an accounting computer system?
How do you control you debtors/creditors? Do you know your lock up days?
Cash flow management
Minimisation of Risks – may include:
Personal property security legislation compliance
Personal credit card information
Supply chain loss
Staff skills shortages
Insurances (property & personal)
Leasing of premises
Data storage, security and recovery
The Site Visit
90 minutes total, 60 mins presentation, 10 mins workplace tour, 20 mins judge questions
If your written entry receives a score of 375 or more, you may have the opportunity to present to the judges at a site visit and add additional information and examples to enhance your written entry as well as show them around your business (if applicable).
The top 50 entrants get a site visit and are considered finalists.
Site visit scores count towards 50% of final score.
A minimum of two judges will attend your site visit
Provide evidence of what you have submitted in your written entry.
You must address criteria in order 1-5
Showing the judges around your workplace can be useful to increase their understanding of your entry
Judges require the final 20 minutes; asking specific questions relating to your entry/presentation.
*Scores for written entry and site visit will be combined and averaged to determine your final score.